Clients like us because we listen, we collaborate, and we foster a culture of innovation and inspiration that goes above and beyond discovering important consumer and brand truths.
We were founded on the idea that what we do is about clientneeds, not just a formula for a specific deliverable, or what we’re comfortable selling.
We’re an interesting and diverse team of experts — all thinking about what makes people connect passionately with brands.
We've worked with some stellar organizations...
VT Advantec — The Snowball Project — Chicago Yacht Club — Chicago Area Runners Association — National Association of Realtors — Hologic — Horizon — Edelman Chicago Health Practice — Good2Gether — Bahá’í National Center — United MileagePlus — US Cellular — Bayer — Chicago Tribune — National Community Tax Coalition — Reebok — HumanaOne — SIRIUS Satellite Radio — Carter’s — Tommy Hilfiger — CARPLS Legal Aid — Work Shelter — Ritz Crackers — Monster.com — Hyatt Resorts — Merrill Lynch — Subway — Chicago Interactive Marketing Association — World’s Finest Chocolate — Blackberry — Levitra — Heineken — CVS — AOL Shortcut$ — Delta Airlines — Crocs — Altoids — Armani Exchange — HarrisDirect — Capital One — Best Buy — Duracell/P&G — New Balance — HP — Motorola — Viagra — Else Nutrition —
Our Leadership...
Brand Therapy was founded by Esteban Gonzalez, a strategist and thought leader on how consumers connect with brands and experiences.
Esteban is an expert on brands and consumer behavior. At the core, though, he’s a builder, of things like products, departments, and businesses. His superpower is understanding audiences and spreading these insights throughout an organization. The special sauce he brings to the table is empathy: truly feeling consumer motivations, passions, needs, and how they experience brands, messages, and creative media.
He graduated magna from Harvard University in cultural anthropology, social theory, and creative studies. He worked in entertainment in marketing, programming, and production for several film studios and ESPN before becoming an early advocate and champion of digital media. He’s held content development and strategy leadership positions at many of the industry’s most famed and innovative agencies, including Digitas, Organic, Red Sky, Modem Media, and Edelman, and led award-winning design assignments for several Fortune 100 brands.
